Every day, for more than three weeks running, tens of thousands of Albanians have taken to the streets, a peaceful mass movement seeking nothing less than a complete overthrow of the government.
The “Flamingo Revolution,” as local activists have dubbed it, was set off by the luxury resort projects that Donald Trump’s daughter, Ivanka, and her husband, Jared Kushner, plan to build on nature reserves in Albania. At the beginning of May, a barbed-wire fence was erected in the Vjosa-Narta Protected Landscape in Zvërnec, restricting access to one of the most treasured natural coastlines and one of the Mediterranean’s last untouched coastal ecosystems.
Activists, residents, and members of the Levizja Bashkë political party gathered to protest the fences, and after security guards violently dragged a demonstrator through the property, more protests erupted and the story went global.
The Vjosa-Narta Protected Landscape is home to flamingos, pelicans, migratory birds, and hundreds of protected species. It includes lagoons, wetlands, and habitats of exceptional ecological value. And it is one of many protected nature zones now at dire risk of destruction.
In February 2024, led by Prime Minister Edi Rama of the center-left Socialist Party, Albania’s parliament passed Law 21/2024, which allows the National Territory Council to grant permits for luxury tourist resorts anywhere in the country, even inprotected landscapes. Three days later, Kushner went public with plans to create two luxury developments in the region, including a resort on Sazan, a protected nature zone and one of Albania’s only major islands.
Javanka’s vision includes up to 10,000 “units of villas,” priced far beyond what most Albanians can afford, to be built in an area where many locals lack access to 24-7 running water. Albania, which has set a goal of 2030 for admission to the European Union, is obligated to repeal Law 21/2024, which clashes with EU conservation standards, but so far has failed to do so.
The ongoing protest movement set off by the Kushner projects, has turned into something much larger, with youth chanting “Çohuni nga kafja! (Get up from the cafes!)” each night as they flood the streets of Tirana, Albania’s capital.
Their immediate goal is Rama’s resignation and the dissolution of his government; in its place, the protesters are demanding a year-long, interim technocratic leadership to prepare Albania for new elections, along with a two-term limit for prime ministers, nullification of Law 21/2024, and legislative reforms related to foreign investment and elections.
You can tell a lot about a movement from protesters’ chants. One that has united Albanians left and right is “Rama Burg, Berisha Burg” (Rama jail, Berisha jail), a call for the imprisonment of the country’s two most predominant political bosses, Socialist Rama and Democrat Sali Berisha, whose parties have been mired in corruption scandals ever since Albania transitioned from state socialism to democracy in 1991.
Berisha has been charged with corruption directly, while Rama’s Deputy Prime Minister Belinda Balluku, her predecessor, Arben Ahmetaj, and Tirana’s mayor, Erion Veliaj, have all been indicted by Albania’s Special Anti-Corruption Prosecution agency. Among the other chants: “Revolution!” “The end has come for you!” “We are the opposition!” “Cancel the Project!” “Rama, resign!” And “A new Albania!”
Savvy Gen Zers, content creators, and influencers have flooded Instagram with protest videos, memes, informational content, and revolutionary posters and artwork that are helping to fuel the movement—and prompting Rama to blame the protests on social media algorithms he says are being hijacked and fueled by foreign agents.
In interviews, the PM has downplayed the opposition. Rama says the Kushner-Trump project will proceed even if 500,000 Albanians take to the streets—and that the Socialist Party’s sweep in 2025 is evidence of his popular support. He also has referenced the investment of roughly $4.6 billion in the Vlorë region, with an estimated $1.6 billion just for Sazan island—a no-brainer, he says, for a nation whose GDP is only about $33 billion.
But the unprecedented youth protest movement signals something else—widespread discontent. It has spawned the largest public demonstrations since the collapse of the communist regime in 1991. Since then, approximately 40 percent of the population has left Albania, and more than 50,000, mostly young adults, still migrate abroad annually—an exodus driven by official corruption, Albania’s high cost of living, and the lack of economic opportunity.
A sizable diaspora has spawned sister protests in several European and American cities; on June 20, hundreds of Albanian expats flew in and descended on Tirana in support of the protesters, leading to the movement’s largest rally yet, with more than 100,000 in attendance. Outside the city, in beach towns such as Kakome and Rrjoll, protesters followed the example set by their peers in Zvërnec, tearing down the fences and barriers blocking coastal access to protest the privatization of natural areas by powerful business interests.
The movement is grassroots and decentralized, with no clear leaders, only protest “coordinators.” It is a revolt against the status quo and the political establishment that has ruled Albania for the past 36 years. It is a protest against corruption, and oligarchy.
It has united people across the political spectrum—youth, environmental activists, pensioners, young families, and influencers coming together to build momentum and pressure Rama to resign. Nightly rallies at the Boulevard of Martyrs are family-friendly, with a dedicated children’s drawing area run by local artists and volunteers, and a “people’s podium” where citizens can voice their discontent. Each night, after the rallies, protesters march through the streets of Tirana, with residents waving them on from balconies, taxi drivers honking their horns, and tourists looking on from cafes—and sometimes even joining in.
In a country as small as Albania, with just 2.3 million residents, 100,000 protesters is the equivalent of 12.7 million in the United States. And it doesn’t appear as though the movement will lose steam anytime soon.
